‘C’est le ton qui fait la musique.’ *
Something her dad used to say and something Sya Groosman believes in when creating her images. No matter what the story is, she wants to tell it in the most visually pleasing way possible and inspire her audience. She is deeply passionate about photography and creating the images that leave you wanting more.
SYAPhotography produces cinematic and bold imagery, ranging from fashion editorial to campaign and from intimate lingerie and jewellery photography to colourful series of bespoke designer pieces. The skills and visions of an entire creative team are translated into one pleasing result; proof that there are fleeting memories, moments and experiences that are worth capturing forever, either by creating them or by documenting them.
Sya has over six years experience in dealing with clients and agencies within the fashion and advertising retouching industries. She has also recently branched out into video colour grading. Sya believes post-production can realise a creative vision and bring out the very best in every image without losing its integrity. Whilst working for a London based, high-end post-production studio, Digital Light Ltd, Sya has delivered work for national and international clients, building long lasting relationships along the way. Working closely with photographers and art-directors, she is experienced in translating creative ideas into a final image. With a combination of a meticulous eye for detail and a passion for the job, you can expect inspiring imagery with a personal approach.
Whilst working for Digital Light Ltd, Sya has had the opportunity to work with the following clients:
Photographers || Vincent Peters | Sølve Sundsbø | Tomo Brejc | Karina Twiss | Jeon Seung Hwan | Max Oppenheim | Catherine Hyland
Commercial || Chanel | Burberry | Armani | Jimmy Choo | Hermes | Karen Millen | Liu Jo | MAC Cosmetics | Sephora | Fiat | Shu Uemura | Wempe | Carlisle US | Gieves & Hawkes | Turkish Telecom | Monsoon
Publications || British Vogue | Vogue China | Vogue Italia | Harpers Bazaar UK | Town & Country | Love | i-D Magazine | Esquire UK | Esquire US | V Magazine | Madame Figaro | Stylist Magazine | Cosmopolitan UK | Rogue Magazine | Wonderland Magazine
Sya Groosman is originally from the Netherlands and graduated with a Bachelor of Design in Photography in 2009 at the Art Academy in Utrecht (NL). Driven by passion and always wanting more, she ventured to London in 2011. By the time she graduated with a Master degree in Fashion Photography at London College of Fashion in 2013, she was hooked on the city and its opportunities.
Sya is currently based in London and happy to travel anywhere!
*It’s the tone that makes the music.